Considering that many FSBO sellers eventually list their property with a Realtor, lets take a quick look at the reasons they picked the FSBO route in the first place and why they’re often converted to a Real Estate brokered listing in the long run.

Top reasons home owner’s choose the FSBO path

  • Selling a house seems easy
  • Keep a larger share of the proceeds
  • Not willing to “give” money towards real estate commissions
  • Belief that agents don’t add value
  • Friend tells you how easy it is to sell on your own
  • They have a unique property/unique location, which the seller believes will bring in the buyer

Top 6 tools the FSBO seller will use to expose their property

  • Local advertising: Beach Reporter, Daily Breeze, LA Times
  • Online advertising: Craigslist
  • Open Houses
  • 2.5% commission offered to Buyer’s Agents
  • FSBO signs around the neighborhood
  • Word of mouth

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